Which are examples of variables advertising researches study?
Answer: Persuasion knowledge, advertising literacy, media multitasking, humor
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Buyer Behavior
- Which independent variables may typically include in advertisement experiments?
- What is meant by "internal validity criterion"?
- Which of the below sounds inconsistent with experimental research?
- Independent and dependent variables must be considered by the researchers when they are designing experiments. In addition, from an ethical perspective, what must they ensure?
- According to Vargas et al. 2017 about experimental advertising research, "mood congruency theory" for advertising on TV programs predicts that:
- Which one of those criteria is not a fundamental criterion in order to establish a causal relationship?
- Fiedler and Schwarz (2016) tested the prevalence of 10 questionable research practices in psychological research. Which one of the following was not mentioned?
- According to the mood consistency theory, which TV program will it be better to place a sad advertisement (e.g. a plea to donate money for starving children) in?
- Internal validity in advertising research refers to?
- According to Ferrandiz's (2001) four levels of participation during a participation observation, which of the following more appropriately describes "moderate participant observation"?
- Which of these three characteristics is most descriptive of qualitative research?
- How would you describe an emic perspective?
- What is the main objective of ethnography in consumer research?
- In Ethnography Data Collection Method the primary source of data collection is:
- In netnography/virtual ethnography, in which position can the researcher be involved during the study through an online platform (social or mainstream)?
- In which of the following roles the locals are completely aware of the ethnographers presence, however the ethnographers participation is limited and mostly occasional?
- What characteristics are not a part of ethnography?
- Which of the following descriptions about ethnography is not correct?
- Which ethnography approach used in the example of Peru, was selected to register the multisensory aspects of food and beverage consumption?
- What should the observers do during the ethnographies in order to avoid bias
- Which of the following statements is not an advantage of ethnography?
- What is "focused" or "micro" ethnography?
- What is not mentioned by Valentin and Gomez-Corona as a type of participant observation when collecting data in an ethnographic research?
- Which statement about ethnographies is false?
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.