Which independent variables may typically include in advertisement experiments?
Answer: A-independent variables B-dependent variables
Showing posts with label Buyer Behavior. Show all posts
Showing posts with label Buyer Behavior. Show all posts
What is meant by "internal validity criterion"?
What is meant by "internal validity criterion"?
Answer: the extent to which researchers can be confident of a cause-and-effect relationship
Which of the below sounds inconsistent with experimental research?
Which of the below sounds inconsistent with experimental research?
Answer: Consumers are likely to provide false answers in experimental research
Independent and dependent variables must be considered by the researchers when they are designing experiments. In addition, from an ethical perspective, what must they ensure?
Independent and dependent variables must be considered by the researchers when they are designing experiments. In addition, from an ethical perspective, what must they ensure?
Answer:
-That participants provide informed consent to participate (in university experiments)
-That the risks for participants are minimized
According to Vargas et al. 2017 about experimental advertising research, "mood congruency theory" for advertising on TV programs predicts that:
According to Vargas et al. 2017 about experimental advertising research, "mood congruency theory" for advertising on TV programs predicts that:
Answer: Sad ads are better to be placed in happy TV programs
Which one of those criteria is not a fundamental criterion in order to establish a causal relationship?
Which one of those criteria is not a fundamental criterion in order to establish a causal relationship?
Answer: The cause must be the only explanation of the
Subscribe to:
Posts (Atom)